AnchorGel: New Brand & Product Launch
TL;DR Summary
The Project
Develop and launch (0 to 1) an original brand and product that can generate $100K in first year product sales
My Roles
Led market research and customer testing
Crafted branding and style guidelines
Designed Packaging
Key Results
Developed and launched AnchorGel, surpassing its first-year revenue target by 150%, hitting $250K
