Luke's Local Grocery & Meal Delivery App
TL;DR Summary
The Project
Design, build, and launch (0 to 1) native iPhone app for a San Francisco-based grocery and meal delivery service
My Roles
Led UX research, including competitive, market, and operations audits
Created wireframes and prototypes and conducted user testing
Defined product strategy and designed UX & UI
Key Results
Successfully launched the iPhone app, leading to a 30% surge in online sales
