AirSquares Brand Transformation
TL;DR Summary
The Project
Increase product line revenue through
Strategic branding overhaul
Data-driven market repositioning
Packaging redesign
My Roles
Led customer and market research, including focus groups and A/B testing
Redesigned packaging based on research findings to effectively target ideal customer segments
Directed marketing strategy update and redesign of marketing assets
Key Results
Strategic updates drove an 870.2% increase in ARR, from $120K to $1.2M
