TRUTH by Bracco: Elevating Sales with Data-Driven Confidence

As the UX and UI design leader for Bracco's tablet app, TRUTH, tailored for sales reps, I played a vital role in bringing to life a comprehensive study comparing Bracco's ProHance® to its primary competitor, Gadavist®. ProHance®, a trusted gadolinium-based MRI contrast agent since 1992, boasts a significant safety and efficacy record globally. The app presents the findings of a peer-reviewed study, underscoring ProHance's safety equivalence, if not superiority, to Gadavist. Designed for tablets, TRUTH empowers Bracco's sales reps with data-driven confidence, ensuring impactful engagements and informed discussions with healthcare professionals.