Brand Design for Real Factors, a Real Estate Innovation

In the competitive realm of commercial real estate, I played a pivotal role in the success story of Real Factors—an innovative startup that swiftly became the go-to data aggregation platform for investors and developers. Often hailed as the "Bloomberg Terminal of commercial real estate," Real Factors empowered decision-makers with unparalleled insights. Beyond consulting on UX design for their groundbreaking platform, I spearheaded the creation of the company's visual identity. From crafting a distinctive logo to defining a cohesive color palette, I ensured a brand that echoed their commitment to precision and innovation. The rapid ascent of Real Factors culminated in a strategic acquisition by a prominent third party just two years after its inception, marking a testament to its impact on the real estate investment landscape.