Rhone Website Redesign
TL;DR Summary
The Project
Execute the first major overhaul of Rhone’s e-commerce website, leading the redesign and platform migration
My Roles
UX designer, creating wireframes and UI designs
Creative director for photoshoots, marketing materials, and branding updates
Product Manager leading dev team through platform migration and site launch
Key Results
Design updates led to a 5x jump in 2nd year sales, topping $3M
