Project Management for Profit Strategic Branding

In collaboration with Setpoint Systems, I spearheaded the design of the brand identity for Project Management for Profit (PMFP), an initiative rooted in their groundbreaking manufacturing approach. As we delved into the 40-year legacy of Setpoint, crafting branding guidelines and developing a captivating website, our goal was not just to represent PMFP's commitment to financial transparency but to elevate its educational impact. The inclusion of an interactive tool on the website served as a dynamic platform, bringing the concepts from their Harvard Business Review-published book to life in a way that resonates with a diverse audience. The result is more than just a brand; it's a narrative that seamlessly weaves together the principles of transparency, innovation, and educational excellence.